Nike Fuelband
The Nike Fuelband was the first wireless, bluetooth fitness tracker that created a unified way of comparing fitness across devices. The FuelBand allowed wearers to track their physical activity, steps taken daily, and amount of energy burned. The information from the wristband is integrated into the Nike+ online community and phone application, allowing wearers to set their own fitness goals, monitor their progression, and compare themselves to others part of the community. Nike+ relies on the gamification of fitness activities turning all tracked movement into NikeFuel points, which can unlock achievements, can be shared with friends, or can be used to engage others in competition.
I was a core Software Engineer on the project before and after its launch, working primarily on the iOS application.
Role: Software Engineer
Year: 2011